Master of Arts in Education: Athletic Administration
Curriculum (36 credit hours)
The program is designed to allow for freedom and cater to individual needs. There are several certificates, qualifications, and other requirements within the industry. Each student is required to complete a research course and internship. Students are granted the liberty to show individuality and make the most out of this unique master’s program. Graduates of 成人快手’s Master of Arts in Education - Athletic Administration program will have the potential for career advancement and greater opportunities.
Foundations of Athletic and Sport Administration | EDA 7000 (3 credit hours)
This course examines administrative philosophies and processes including administrative behavior, leadership, and organizational procedures. Topics include theory, current practices, issues and evaluation procedures in athletics, sport and recreation in public and private sectors.
Theory of Athletic Leadership and Education | EDA 7100 (3 credit hours)
Study leadership theory and education as it is applied to sport and athletics. Develop a personal philosophy of athletic leadership and learn how to apply a principled decision-making process to issues through research of leadership theory and dilemmas that occur in sport. In doing so the student will gain an understanding of leadership in sport.
Athletic Administration Finance and Budgeting | EDA 7200 (3 credit hours)
Learn the financial tools that administrators use to run their sport businesses. Traditional and innovative methods are examined to provide a comprehensive understanding. Topics covered include budgeting, revenue acquisition, business structure, planning, forecasting, taxation and more. Sport administrators will understand the value finances play in making and maintaining effective organizations.
Marketing, Sponsorships, and Fundraising in Athletics | EDA 7300 (3 credit hours)
This course examines the principles of marketing, sponsorship, fundraising, and consumer behavior related to the sport industry. Marketing within the sport industry is unique from other segments. Sport leaders will obtain an understanding of the nuances involved in marketing, sponsorships, and fundraising.
Wellness in Athletics | EDA 7400 (3 credit hours)
Discover a perspective of community management in sport, foundational theories, understanding how people think and strategies for creating inclusive athletic organizations. Understanding the history of identity and expression, and community, are specific areas of emphasis. The final step is creating wellness plan within an organization where employees, athletes and all associated feel accepted as members, valued and connected.
Foundation of Educational Research and Assessment | EDA 7410 (3 credit hours)
Evaluate the relevance of educational research to curriculum improvement, federal and state policies, systematic processes, and instructional and assessment strategies. Apply various research methods within educational environments at multiple levels.
Athletics Communication and Social Media | EDA 7500 (3 credit hours)
Explore the role of communication and social media in the sports and athletics industry. The goal of this course is to provide students with a conceptual, strategic, and technical understanding of the operation of sports communications at all levels of sport. Students will learn how sports entities use sports media for branding, promotion and disseminating information. An emphasis will be placed on applying best practices in a variety of sports media platform and developing the skills necessary to create integrated, ethical, and professional social media campaigns.
Athletic Infrastructure and Event Management | EDA 7600 (3 credit hours)
Study current research and trends in the planning, financing, programming, design/construction, and operation of athletic facilities and events for interscholastic, intercollegiate and professional sports. The course will examine management systems including scheduling, maintenance and security, and ADA compliance along with exploring issues of staffing and volunteer recruitment, event evaluation, and sustainability.
Compliance and Legal Issues in Athletics | EDA 7700 (3 credit hours)
Students will focus on the legal and compliance aspects of the sports industry. Topics covered will include contracts, labor, tort, and antitrust law. Specific applications will be examined at the professional, collegiate, and youth settings. Students will understand the law as it impacts sport in educational institutions and communities.
Human Capital in Athletics: Acquisition and Development | EDA 7800 (3 credit hours)
This course focuses on the biggest asset of an organization, its people. The focus of this course is on the application of leadership and management theory including organizational behavior, strategic planning & effective human resources management.
Master's Research Project | EDA 8503 (3 credit hours)
Prepare major culminating scholarly project directly relevant to the program of study. Approved project proposal required.
Internship: Athletic Administration and Sport Leadership | EDA 8520 (3 credit hours)
The internship allows students to undertake a significant experiential learning opportunity, typically within a company, non-profit, governmental, or community-based organization. The internship represents an educational strategy that allows the student to draw connections between the theory and practice of academic study and the practical application of that study in a professional work environment. Internships are completed under the guidance of an on-site supervisor and a faculty sponsor, who in combination with the student will create a framework for learning and reflection.